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RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
News & Views
20th September 2010
MotoGP - Casey Stoner emerges from the shadows
Casey Stoner’s impressive win in yesterday’s MotoGP race at the fantastic new Aragon circuit in Spain brought some startling statistics to the fore, but it also sets the scene for a mouth-watering 2011.
15th September 2010
Tech sector in acquisition mode
Business | Sponsorship | Technology
With sustainable organic growth hard to come by, but with more confidence after a rough few years, the tech sector is full of buyers and sellers
6th September 2010
It never Wayne’s…the dangers of personal endorsement
The speculation surrounding footballer Wayne Rooney’s private life is another demonstration of the risks that companies must prepare for when putting all their marketing spend into a personality.
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