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RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
News & Views
31st August 2010
Kevin Pietersen highlights the dangers of impulsive Tweeting
Forget the Pakistan controversy, the eyes of the cricketing world have been much closer to home this afternoon after it emerged that England cricket star Kevin Pietersen angrily announced his axe from the England squad via Twitter.
23rd August 2010
UBS- Another good news story for F1 sponsorship
Formula 1’s latest global partnership with financial services giant UBS is another welcome addition to the sport’s ever expanding sponsorship portfolio.
20th August 2010
Intel buys McAfee for almost $8bn
Does such tech industry consolidation hinder innovation?
19th August 2010
The Internet continues to change our behaviour
Business | Sport | Technology
Our media and social habits are evolving rapidly as the number of connected devices continues to climb according to Ofcom report
18th August 2010
Santander and Formula 1 - Our Survey Says…
Business | Sponsorship | Sport
Santander’s Formula 1 sponsorship with Ferrari appears to be paying dividends based on a recent survey in Spanish publication Marca.
16th August 2010
Rossi turns Rosso
Valentino Rossi’s much speculated and now finally confirmed move to Ducati Corse in 2011 will set up a thrilling championship fight between the three leading manufacturers involved in the sport.
11th August 2010
Is there a disconnect between consumer and business technology?
Are different business drivers separating rather than bringing the two areas closer together?
3rd August 2010
The Return of a Champion: Part 2
Formula One is taking a brief hiatus to allow the hard working souls both at the track and the factories to take some respite after the arduous run of events in June and July. This brief period of repose will act as a much needed opportunity to recharge batteries before the final third of the motorsport season, but for many it will be a quiet moment of reflection, regrouping and refocus with seven races left to contest.
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