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RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
News & Views
28th July 2010
2012 reasons why your brand should be sponsoring
Business | Sponsorship | Sport | Technology
As Procter and Gamble join a host of companies signed up for the London 2012 Olympic Games, we look at how sponsorship is regaining its deserved status in the marketing mix.
27th July 2010
Viva El Mundo Deportivo!
Contador, Alonso, Villa, Nadal, Lorenzo – it has been a tremendous summer of sporting success for Spain.
14th July 2010
The Rise and Fall of the Sporting Elite
For Roger Federer, Michael Schumacher, Wayne Rooney, Tiger Woods and Valentino Rossi, a quick return to winning ways would help eradicate their recent downturn in fortunes.
13th July 2010
Social Media set for 2014 boom
Social networking currently represents the fastest growing communication technology among both consumers and business users, with over 2.1 billion accounts in 2010 which are projected to grow to over 3.6 billion accounts by 2014.
6th July 2010
The Valentino Rossi Effect
Valentino Rossi’s nasty accident in Mugello has rendered the seven-time MotoGP world champion out of action for several months and there are worrying signs from Italy that audiences are switching off in his absence.
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