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RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship

Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell

News & Views

BMW signs PGA partnership extension

BMW signs PGA partnership extension

Sponsorship | Sport

BMW will continue to title sponsor the PGA Championship at Wentworth, which last week saw a shock win for rank outsider Simon Khan, until 2014.

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Why England’s 2018 World Cup Bid should be judged on merit and not on misjudgement

Business | Sport

As Gary Lineker steps down from his Mail on Sunday column, we look at why the England 2018 world cup bid, presented by David Beckham to Sepp Blatter less than one week ago, should be judged on the contents of its 1,752 pages, and not on the few off-record words of Lord Triesman

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Cloud(s) gather(s) pace – Monaco and Microsoft, not volcanic ash

Business | Sport | Technology

It’s been a busy week in technology and in F1 and cloud is a key talking point in both.

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F1 sponsorship sees signs of recovery – It’s all about activation says Lotus boss Tony Fernandes

Business | Sponsorship | Sport

F1 sponsorship deals start to pick up with new teams and economic recovery, according to a new report. Ahead of the Monaco GP this weekend, Lotus Racing boss Tony Fernandes gives us his insight…

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