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RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
News & Views
29th March 2010
Button proves his worth as raining world champion
Not many people can honestly say they expected Jenson Button to beat Lewis Hamilton at all during the season, let alone in the second race of the year, but boy were the doubters proven wrong.
24th March 2010
Marketing hype in the technology industry
Whether it’s the Apple iPad or latest iPhone or the Cisco CRS 3, the tech industry loves to hype up its innovations
15th March 2010
First Flourish to Fernando, Felipe and Ferrari
Fernando Alonso led team-mate Felipa Massa for a Ferrari 1-2 in yesterday’s Bahrain Grand Prix, but has the ban on refuelling ruined the racing spectacle?
8th March 2010
Football needs to wake up to the impact of technology
Business | Sport | Technology
The recent decision to discount the use of goal-line technology makes football authorities look foolish
4th March 2010
Who is going to stop Valentino?
Arguably the best rider ever in history Italian Valentino Rossi is the favourite to retain his title once again this year
2nd March 2010
Looking at the big picture around ambush marketing
Business | Sponsorship | Sport
It’s reported that ambush marketing was alive and well in the run up to the Vancouver Winter Olympic Games, but what if anything should be done about it?
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