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Congrats to @ZacPurchase (with @MarkHunterGB) & @TommyHill33 for 2 great race wins today. Zac led from the start but Tommy won from 5th row!
The latest news from @karinabryantgb - help get Karina on the road to #london2012 http://t.co/DJiM0jVu
News & Views
28th January 2010
Naming rights – Sun Life Stadium
Business | Sponsorship | Sport
NFL Miami Dolphins have signed a new stadium naming right sponsorship deal with Toronto based Sun Life Financial for the next five years
28th January 2010
Michael Schumacher: The Return of a Champion
There are few people in Formula 1 who can command an audience quite like Michael Schumacher. The ‘launch’ of the Mercedes Grand Prix team in Stuttgart on Monday was proof that the seven-time former world champion can still create a stir amongst the international press corps.
26th January 2010
Apple does it again
Business | Sponsorship | Technology
Impressive numbers with top and bottom line growth, but what about their marketing?
25th January 2010
Why does the Dakar Rally not get the following its challenge deserves?
The passion of the core audience at the Dakar does not seem to translate to the mass market. What is stopping the event from being more of a commercial and media success?
21st January 2010
Marketing does drive sales growth and value according to new research
Deutsche Bank say that investors should understand more about marketing as it’s critical to business growth, health and valuation
15th January 2010
Technology businesses looking for strong growth in 2010
Market analysts and insiders are both talking up the recovery in IT and consumer technology spending, but where will the winners be found?
14th January 2010
Banco Santander: brand awareness and brand recognition via Formula 1
In order to achieve brand awareness and brand recognition, Banco Santander has strategically partnered with two of the most successful teams in sports history Ferrari and McLaren.
12th January 2010
Wrooom with a View
The first image of Fernando Alonso in Ferrari red, the addition of Santander to the Scuderia’s sponsorship portfolio, the return of Felipe Massa and Ducati duo Casey Stoner and Nicky Hayden - it must be time for the annual Wrooom event in Madonna di Campiglio.
8th January 2010
A Tweet from the Sky
Sky News has made headlines of its own after stories surfaced that it has installed Tweetdeck on all its journalists’ computers. Digital and social media expertise are no longer a viable alternative but instead a necessity for businesses to stay one step ahead of their rivals.
6th January 2010
Football and technology set for 2010 marriage
Sponsorship | Sport | Technology
The Premier League is on the lookout for its first Official Technology Partner, another sign of the growing concensus amongst sports properties about just how crucual technology companies are to the future success of sports.