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Previous Articles
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
News & Views
2nd December 2009
Blogvent Day 2: F1 set to hit 2 billion
Business | Sponsorship | Sport
Brands set to benefit as Formula 1 heads towards 2 billion cumulative audience in 2010.
1st December 2009
Blogvent Day 1: Staying at Number 1
Business | Sport | Technology
Getting to number one is difficult enough, but staying there can be even more so.
1st December 2009
Gearing up for the festive period with advent blogs
We have decided to celebrate the impending festive season by featuring a series of advent blogs looking at different areas of sport, sponsorship, technology and business. We are affectionately referring to this as the Sine Qua Non ‘Blogvent Calendar’ with each daily blog in the run up the Christmas following a numerical theme from 1 up to 24.