Categories
Previous Articles
RT @InsideFerrari: Ferrari and Santander together until 2017 http://t.co/iGjflr3D #F1 #Sponsorship
Interesting to see how #London2012 sponsors use athletes - past and present - in activation and engagement #cisdcampbell
News & Views
13th December 2009
Blogvent Day 13: Not a good day for all the triskaidekaphobics
Triskaidekaphobia. Now there’s a word for those quiz fans out there. Fear of the number 13. Unfortunately, no advent calendar is complete without it, so we’d like to use the opportunity to look at how the number 13 has made its presence felt in the world of racing.
12th December 2009
Blogvent Day 12: Female cyclists set for more pedal power in 2012
The International Olympic Committee has moved to equalise the number of male and female events in cycling in time for the 2012 Games with both sexes taking part in the same five events – sprint, team sprint, keirin, omnium and team pursuit.
11th December 2009
Blogvent Day 11: Top 10 tips for Sponsorship Success + 1 for Free
OK so that’s 11 Top Tips, but here is our quick guide to help you harness the power of sponsorship
10th December 2009
Blogvent Day 10: Big sporting events in 2010
Business | Sponsorship | Sport | Technology
2010 sees technology businesses sponsoring two major sporting events in the shape of the Ryder Cup and the FIFA World Cup
9th December 2009
Blogvent Calendar Day 9: Panasonic looks back on 9 years with Toyota in F1
The withdrawal of Toyota from Formula 1 last month brought to an end one of the most enduring title sponsorships in the sport in recent times, that of electronics giant Panasonic.
8th December 2009
Blogvent Calendar Day 8: Rowing eights
Business | Sponsorship | Sport | Technology
Technology giant Siemens and business processing specialist Xchanging see the value in rowing.
7th December 2009
Blogvent Calendar Day 6 and 7: Rugby at sixes and sevens
Sponsorship | Sport | Technology
With the ever popular Six Nations and increasing appeal of the Sevens, rugby is a sport very much on the rise, but technology firms are the ones deriving the real benefits of rugby sponsorship.
5th December 2009
Blogvent Day 5: Apple heads the Top 5 business Thought Leaders
Business | Sponsorship | Technology
Apple has replaced Google as the leading business Thought Leader according to a recent survey
4th December 2009
Blogvent Day 4: One in Four game players is over 50!
Business | Sponsorship | Technology
Well that’s in the US market anyway, but regardless it warrants some further digging.
3rd December 2009
Blogvent Day 3: Internet devices forecast to top 3 billion by 2012
That’s half the world! In case you hadn’t noticed the internet is changing just about everything.