Categories
Previous Articles
News & Views
8th March 2010
Football needs to wake up to the impact of technology
Business | Sport | Technology
The recent decision to discount the use of goal-line technology makes football authorities look foolish
4th March 2010
Who is going to stop Valentino?
Arguably the best rider ever in history Italian Valentino Rossi is the favourite to retain his title once again this year
2nd March 2010
Looking at the big picture around ambush marketing
Business | Sponsorship | Sport
It’s reported that ambush marketing was alive and well in the run up to the Vancouver Winter Olympic Games, but what if anything should be done about it?
25th February 2010
Microsoft tops lists of Business and Consumer Superbrands
After two years at the top of the Superbrands ranking Google has been displaced, but there are some other perhaps more surprising results
22nd February 2010
Is Tiger Woods back on the fairway?
It attracted the sort of public focus that is usually reserved for a Presidential speech and a level of intense anticipation that is more typical for an Oscar announcement, but the grovelling 13-minute Tiger Woods apology on Friday afternoon was little more than a polished, practiced PR act.
15th February 2010
Lotus name revived at dawn of F1’s new era
The Lotus name officially returned to Formula 1 last Friday as the new-look Malaysian-backed Lotus Racing team was unveiled to a receptive crowd of around 500 guests and media at London’s Royal Horticultural Halls.
10th February 2010
The debacle begins
Business | Sponsorship | Sport
After years of in-fighting the now largely irrelevant America’s Cup gets underway today, but what is the impact of the squabbling on the bigger picture
8th February 2010
Six Nations Rugby and RBS emerge victorious online
Ireland, England and France emerged victorious from the opening weekend of this year’s RBS sponsored Six Nations Rugby tournament, but once again it is the fans of the sport who triumph as a result of the championship’s excellent official website.
28th January 2010
Naming rights – Sun Life Stadium
Business | Sponsorship | Sport
NFL Miami Dolphins have signed a new stadium naming right sponsorship deal with Toronto based Sun Life Financial for the next five years
28th January 2010
Michael Schumacher: The Return of a Champion
There are few people in Formula 1 who can command an audience quite like Michael Schumacher. The ‘launch’ of the Mercedes Grand Prix team in Stuttgart on Monday was proof that the seven-time former world champion can still create a stir amongst the international press corps.