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Companies are looking to create experiences to attract and retain customers through sponsorship and marketing ……
- Successful companies in the 21st Century will be those that create experiences around their products and services ....
- Creating experiences through sponsorship or company-owned environments will determine companies’ success ....
- The increasing commoditisation of almost every good and service today calls for companies to differentiate themselves by creating experiences
Source: B Joseph Pine and James Gilmore
The Experience Economy
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