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Claire Ritchie is the founder and Managing Director of Sine Qua Non International Limited.
With 14 years blue chip experience, Claire has extensive business to business relationship management skills gained from responsibilities in sales, marketing and sponsorship at Hewlett Packard and Nortel Networks.
Claire has performed a variety of roles at both a European and Global level including Sponsorship Management, Product Marketing, Marketing Communications, Brand Marketing, Channel Marketing and Sales Account Management.
She has first hand experience of working with distribution partners across Europe to develop their business in addition to selling directly to a number of Fortune 500 companies. That combined with time spent managing and implementing against multimillion dollar sponsorship contracts means that Claire has significant experience of liaising not only at the Executive level but also with international celebrity personalities.
An eye for detail, Claire has directed many pan-European business partner and customer events both large and small taking overall responsibility for message architecture, content development, production and logistics coordination. She understands the value of the brand and the importance of creating brand equity.
A key success factor is Claire Ritchie's ability to build and maintain profitable internal and external customer relationships through a unique blend of strong interpersonal skills, business acumen, technological aptitude, cultural empathy and linguistic ability in French, German and Spanish.
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