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Marketing Portfolio Manager offers many benefits up and down the organisation including:
Increased visibility and control by senior managers over the marketing portfolio
Fully aligns product/market segments and all marketing activity with business and marketing strategy to ensure delivery of strategic goals
Measurement of marketing performance and tracking of business impact and value
Consistent application of best practice techniques for planning and programme management
Easily configurable ensuring a high degree of fit between the solution and the organisation’s processes
Optimises the use of scarce marketing resources
Eliminates gaps, overlaps and miss-alignments in marketing portfolios
Quickly and easily brings new users up to speed
Reduced reporting cycle time as well as non-productive “drop everything” or duplicated reporting – filling in spreadsheets and monthly reports!
Drive effectiveness and efficiency savings – doing the right things and doing them right!
Teams are still able to deliver short term results and long term value to the business even after significant budget cuts
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