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Marketing Portfolio Manager delivers easy to use but essential functionality to all levels of user from senior management, marketing leaders to the whole marketing team.
The tools provide management with visibility, control and confidence across the marketing portfolio while offering delivery teams with support for their day to day activities.
Specifically users can:
Monitor at high or strategic level but quickly and easily drill down to details;
View entire portfolio of marketing activity from ideas to results on one screen
Easily define and track links between projects and strategic KPIs – ‘are we still doing the right things?’
One-click, anytime, anywhere access to status and performance reports – “are we on track?”
Visibility of status red projects and escalated issues – ‘where do I need to focus my attention’
Drill-down capability into the detailed actions – ‘am I confident that this is issue is under control’
Apply best practice to planning and delivery though common interactive templates – ‘could we improve the way we work to increase effectiveness and efficiency?’
Easily capture lessons from successes and failures for continual learning within the organisation – ‘do we have a culture of continuous improvement so that we can do things better next time’
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