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Under intense pressure you produced two major events of the very highest quality to the complete satisfaction of senior management
Jeremy Mooney, Director EMEA Marketing, Nortel
Xeretec
This case study features the following disciplines.
- Sponsorship
One of the largest and most respected Xerox concessionaires in the UK, Xeretec has a mission to capture the hearts and minds of their customers by combining good old fashioned service with the very latest in digital print technology.
As a high growth business with historical strength in the Thames Valley and Southampton, Xeretec were eager to use PR to leverage regional heritage and strong local relationships, with exceptional customer service, leading edge printing technology and attractive financial solutions. Selling into two key market areas of professional, production systems and integrated, cost effective office systems, Xeretec needed to address business buyers through local and regional media as well as the professional print and print management market through national trade press.
In order to support the growth objectives of the business, Sine Qua Non delivered full service PR including trade show support, product and solution launches, customer case studies and company acquisition coverage to raise awareness and support the drive to acquire and retain new customers. We also provided marketing support for promotions including direct mail and website campaigns. We introduced Xeretec to a sponsorship opportunity in the British Supersport Championship which we activated through the in-house production and delivery of a team race guide at each event.