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We had reached a crossroads and knew that we needed a strong marketing presence - an essential investment for our future growth.
Mike Kirby, Managing Director , Telefonix
Telefonix Voice & Data
This case study features the following disciplines.
- PR & Comms
- Technology
As one of the fastest growing Avaya resellers in the UK, Telefonix Voice & Data had closed an impressive list of new customers, but recognised that to they needed a new approach to markets and marketing in order to realise the founders vision for the business.
With a strong focus on business solutions that solve customer issues, Telefonix had grown dramatically through a focussed approach to sales. After identifying the need for a more active approach to marketing to support future growth and a move into new markets, Sine Qua Non were invited to deliver the first of a series of proposition specific integrated marketing campaigns.
Following the rollout of this campaign Telefonix outsourced all their marketing activity to us including strategy, messaging, demand generation (including email and direct marketing) and PR. Working directly for the Managing Director, specific activity included;
- development of a series of solution propositions targeted a specific, identified market opportunities
- coordination of a number of events
- rollout of a proactive PR programme focussing on customer success stories
- development of a complete new portfolio of collateral including brochures, flyers, datasheets and presentations that integrated three previously separate divisions of the business
- launch of a quarterly customer newsletter as the initial element of an installed-based nurture marketing programme
- management of the development of a new website