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What an absolutely FABULOUS weekend
Neill Ewen, VP Marketing EMEA, SanDisk
SanDisk
This case study features the following disciplines.
- Sponsorship
- Events & Hospitality
As the world’s largest supplier of flash memory data storage products, SanDisk wanted to harness the power of sponsorship in order to increase recognition within new markets and to increase purchase of High Performance products.
Driven by a growing need to differentiate SanDisk products across a number of key markets, Sine Qua Non worked with SanDisk in order to identify, structure and maximise the impact of a sponsorship of the Ducati MotoGP team. As an integral element of the activation we delivered a number of events including a launch at the Ducati factory and museum in Bologna to 130 SanDisk channel partners, the SanDisk presence at World Ducati Week and the Wrooom season kick off event, and the complete management of the full weekend hospitality experience at MotoGP races around the world for over 750 guests.
In an extension to the highly successful relationship, SanDisk and Ducati subsequently entered in a licensing agreement which saw limited edition Ducati SanDisk memory products including a USB stick modelled as Ducati fuel tank. In the second year of the sponsorship SanDisk also established a partnership with Dorna for on-screen branding which saw us promoting SanDisk as the official flash memory provider to the Championship and official photographers.