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“We have developed a very good working relationship with Sine Qua Non since the announcement of Lotus’s return to Formula 1. We were able to establish quickly an effective and comprehensive communications strategy together that has given us extremely positive international media coverage. With Sine Qua Non, we know that we can depend on a dedicated, professional team who deliver quality results at all times.”
Silvi Schaumloeffel, Lotus Racing, Marketing and Communications Department
Lotus Racing
This case study features the following disciplines.
- PR & Comms
- Sports & Lifestyle
As one of the new teams on the F1 grid in 2010, Lotus Racing had a critical task to rapidly engage with F1 audiences and media. As the team focussed on developing an F1 car from scratch, proactive communications were needed to ensure that media speculation was encouraged yet contained and positive. We worked with the team in the UK and Malaysia to both develop and implement a communications strategy.
“We have developed a very good working relationship with Sine Qua Non since the announcement of Lotus’s return to Formula 1. We were able to establish quickly an effective and comprehensive communications strategy together that has given us extremely positive international media coverage. Utilising Sine Qua Non’s technical and motorsport expertise has helped us to position Lotus Racing prominently in the public domain and to give credibility to our activities in light of initial public scepticism. On the technical side, Mike Gascoyne knows that he can trust Sine Qua Non implicitly both in terms of confidentiality and technical appreciation, while on the Marketing and Communications side we know that we can depend on a dedicated, professional team who deliver quality results at all times."
Silvi Schaumloeffel, Lotus Racing, Marketing and Communications Department