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Sue Tucker, Marketing Manager, Hitachi Europe
Hitachi
This case study features the following disciplines.
- Sponsorship
- PR & Comms
- Technology
Number 52 in the 2009 Fortune Global 500 and one of the world’s most recognised yet diverse brands, we have worked with Hitachi since 2005 in the UK and Europe on PR and sponsorship programmes for a number of operating businesses in business and consumer markets.
As businesses driven by innovation, Hitachi Digital Media Group and Hitachi Display Products Group both needed strong PR programmes to engage audiences across Europe on new products and technology leadership propositions. In order to address both channel members including distributors and resellers as well as end user buyers, Hitachi require PR to deliver broad but tailored message with a flexible service. From accurate but appealing technical writing to media relations and press office, Sine Qua Non has delivered PR for Hitachi products ranging from LCD projectors, LCD and plasma TV’s, DVD recorders and camcorders to LCD display components for incorporation into products including satnav’s for consumer markets and control systems for industrial markets.
Sine Qua Non also worked with Hitachi DMG on their sponsorship of the Northpoint Ekerold Honda British Supersport Championship winning team in 2005 and 2006.