CSC

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CSC

This case study features the following disciplines.

  • Sponsorship
  • PR & Comms
  • Technology

As a global leader in providing technology enabled business solutions and services, CSC has for over 50 years helped clients to address tough business challenges and to benefit from every wave of IT innovation.

In 2010 CSC partnered with Virgin Racing and Sine Qua Non was asked to help to engage key audiences through the partnership. As advisors and partners in the successful activation of the partnership, Sine Qua Non has been integral in guiding the programme and delivering a range of high impact activities.

From simple tools such as web and social media presence to engage employees and clients through to a broader PR outreach programme, Sine Qua Non has been on hand to ensure that CSC maximises engagement with all target audiences by driving content, messaging and activities relevant to each group. From industry award submissions to event support and from message development through to programme measurement and metrics, Sine Qua Non has enabled CSC to full integrate the partnership into the business in order to maximise the return from the partnership.