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Cosworth
This case study features the following disciplines.
- PR & Comms
- Technology
The 2010 FIA Formula 1 World Championship marked Cosworth’s return to Formula 1 as an engine supplier after a three-season sabbatical. But despite its position as a premier name in the world of motorsport for over 40 years, the Cosworth business has evolved and now encompasses many others areas including electronics, aerospace and defence, marine and energy generation as well as the engineering leadership that still sees the brand associated with many famous road vehicles.
Upon its return to the F1 arena as an engine supplier, Cosworth sought to partner with Sine Qua Non to handle all F1 related media outreach and press office functions. Providing race by race support, behind the scenes briefings and events as well as all media liaison, Sine Qua Non has helped to re-establish Cosworth as a key contributor to Formula 1.
As a result of a professional, creative and thorough approach, as well as the success of the F1 programme, Sine Qua Non has subsequently expanded the remit of the PR role to include electronics and other aspects of the Cosworth motorsport portfolio.