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The team at Sine Qua Non really got under the skin of the business
Neil Bentley, Managing Director, AOMi
AOMi
This case study features the following disciplines.
- PR & Comms
- Technology
With a highly attractive RoI but less than glamorous image, AOMI were eager to use PR to raise the profile of their service operations improvement solution
Active Operations Management International offer a powerful solution comprised of coaching, consultancy and software to clerical and service operations environments ranging from back office processing to customer facing call centre environments. Despite demonstrable dramatic improvements in productivity, staff motivation and retention and customer service metrics in client service environments, AOMi often had difficulty gaining early traction in target markets. With a relatively complex horizontal business to business solution AOMi wanted to use PR and select communications to raise visibility and preference with their target audiences. We provided full service PR support from feature tracking and sell-in, company messaging, case study development, conference and event support, speaking opportunities and press office. A key approach was to target the business “owner” that had the headache of aligning and managing flexible service teams. As such we engaged on their behalf with publications and conferences around customer service, call centre management and customer strategy.