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- It never Wayne’s…the dangers of personal endorsement
The speculation surrounding footballer Wayne Rooney’s private life is another demonstration of the risks that companies must prepare for when putting all their marketing spend into a personality.
- Kevin Pietersen highlights the dangers of impulsive Tweeting
Forget the Pakistan controversy, the eyes of the cricketing world have been much closer to home this afternoon after it emerged that England cricket star Kevin Pietersen angrily announced his axe from the England squad via Twitter.
Events
- Basketball: FIBA World Basketball Championship, Turkey
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28th – 12th September 2010
Defending champions Spain, FIBA Top World Ranked Team Argentina and the USA “Dream Team” are the favourites to win this year’s Naismith Trophy. The winner of the World Basketball Championship automatically qualifies for the 2012 London Olympics.
- Tennis Grand Slam: US Open, New York
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30th – 12th September 2010
Flushing Meadows plays host to the final Grand Slam event of the year, the US Open. Juan Martin del Potro took the 2009 mens singles title after defeating Roger Federer in five sets, while Kim Clijsters beat Caroline Wozniacki to the womens singles title.
Such great organisation, we were blown away by how well everything worked
Marcus Zanders, National Account Manager, SanDisk
Case Study
blp were looking to harness the power of PR to move to a new phase in the development of the…
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