Our Senior Team
Latest Views
- It never Wayne’s…the dangers of personal endorsement
The speculation surrounding footballer Wayne Rooney’s private life is another demonstration of the risks that companies must prepare for when putting all their marketing spend into a personality.
- Kevin Pietersen highlights the dangers of impulsive Tweeting
Forget the Pakistan controversy, the eyes of the cricketing world have been much closer to home this afternoon after it emerged that England cricket star Kevin Pietersen angrily announced his axe from the England squad via Twitter.
Events
- Basketball: FIBA World Basketball Championship, Turkey
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28th – 12th September 2010
Defending champions Spain, FIBA Top World Ranked Team Argentina and the USA “Dream Team” are the favourites to win this year’s Naismith Trophy. The winner of the World Basketball Championship automatically qualifies for the 2012 London Olympics.
- Tennis Grand Slam: US Open, New York
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30th – 12th September 2010
Flushing Meadows plays host to the final Grand Slam event of the year, the US Open. Juan Martin del Potro took the 2009 mens singles title after defeating Roger Federer in five sets, while Kim Clijsters beat Caroline Wozniacki to the womens singles title.
Without your support we would have been unable to make such tremendous headway in our marketing activities
Philippa Ochonski, Marketing Manager, Tower Software
Case Study
Now part of Hewlett Packard, Tower Software developed and sold a leading document and records management system.
As a Non-Executive Director, Paul Cuss brings experience of driving growth on a global basis.
Paul is an experienced leader with over 30 years in senior management positions mainly in high tech software and telecoms businesses. He has a strong record of successfully growing companies and organisations through the implementation of sales, marketing, services, and product driven strategies.
Working within international businesses such as Nortel, Amdocs and recently as CEO in two Scandinavian mobile technology companies, Paul brings a deep knowledge of all global markets and the trading of complex solutions based technology and skilled professional services. As a senior executive he has often been the driver for key initiatives within organisations to leverage the benefits of sports sponsorship. He is a results orientated individual and backs this approach with wide financial and business management skills. He thrives on creating operational and strategic change that improves business outcomes and has a record of success in transforming organisations through strong leadership, team building and communications skills.