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TOMMY HILL UP FOR A THREE RACE WEEKEND AT OULTON PARK

Tommy Hill heads to Oulton Park with the Swan Yamaha team this Bank Holiday weekend, with a busy race three race schedule for the third round of the 2012 MCE Insurance British Superbike Championship.

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Ollie Hynd and Charlotte Henshaw named on GB lists for London 2012 Paralympic Swimming Team

Nova Centurion swimmers Ollie Hynd and Charlotte Henshaw were this week named on the lists put forward for the Great Britain Paralympic Swimming Team at London 2012 after putting in world class performances at Paralympic swimming trials.

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Events

Sine Qua Non were invaluable in delivering a complete and professional image for the team that matched our on-track performance

Gary Ekerold, Team Principal

Ekerold

Case Study

The Northpoint Ekerold Honda team won the British Supersport Championship in 2006

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Claire Ritchie

Claire RitchieWith a passion for doing things right, Claire is committed to exceeding client expectations.

Claire Ritchie is the founder and Director of Sine Qua Non International. With 22 years blue chip experience, Claire has a proven track record in the IT and Telecoms arena. In corporate life, she performed a variety of roles at both a European and Global level. Extensive experience of business to business relationship management has been acquired from responsibilities in sales, marketing and sponsorship at Hewlett Packard and Nortel Networks where she managed the multimillion dollar Formula One partnership with BMW Williams F1. She understands the value of the brand and the importance of creating brand equity.

Since setting up Sine Qua Non in 2001, Claire has been instrumental in assisting clients to identify the right sponsorship platform for their brand and demonstrating best practice understanding of how such organisations can integrate, activate and leverage the benefits across the marketing mix through marketing, hospitality, events, advertising and PR.