Our Senior Team
Latest Views
- It never Wayne’s…the dangers of personal endorsement
The speculation surrounding footballer Wayne Rooney’s private life is another demonstration of the risks that companies must prepare for when putting all their marketing spend into a personality.
- Kevin Pietersen highlights the dangers of impulsive Tweeting
Forget the Pakistan controversy, the eyes of the cricketing world have been much closer to home this afternoon after it emerged that England cricket star Kevin Pietersen angrily announced his axe from the England squad via Twitter.
Events
- Basketball: FIBA World Basketball Championship, Turkey
-
28th – 12th September 2010
Defending champions Spain, FIBA Top World Ranked Team Argentina and the USA “Dream Team” are the favourites to win this year’s Naismith Trophy. The winner of the World Basketball Championship automatically qualifies for the 2012 London Olympics.
- Tennis Grand Slam: US Open, New York
-
30th – 12th September 2010
Flushing Meadows plays host to the final Grand Slam event of the year, the US Open. Juan Martin del Potro took the 2009 mens singles title after defeating Roger Federer in five sets, while Kim Clijsters beat Caroline Wozniacki to the womens singles title.
Without your support we would have been unable to make such tremendous headway in our marketing activities
Philippa Ochonski, Marketing Manager, Tower Software
Case Study
Now part of Hewlett Packard, Tower Software developed and sold a leading document and records management system.
Chris Hughes
An enviable reputation for excellence, Chris has a wise head on young shoulders.
Chris Hughes is Head of PR and Communications at Sine Qua Non and has extensive experience in the motorsport arena.
Chris was one of the original members of Panasonic Toyota Racing’s Marketing and Communications team and was jointly responsible for building up the team’s Formula 1 press office from scratch. Chris stayed with Toyota for over five years, developing his PR role at the race track, at the factory and within the corporation, eventually assuming a Corporate Communications position within the Cologne-based squad.
Prior to joining Sine Qua Non, Chris was responsible for MotoGP communications at Bridgestone Motorsport. Working from an Account Director position, his remit was to create a fully-functioning and efficient MotoGP press office within the Bridgestone organisation. Chris established Bridgestone as one of the most professional and respected PR departments in the MotoGP paddock, reporting directly to Bridgestone Corporation in Japan and in close collaboration with the company’s European headquarters in Brussels and Formula 1/GP2 team in the UK.
Chris is a fluent German and Italian speaker and brings to Sine Qua Non his vast experience in the sports PR and marketing field, allied to nearly a decade of first-hand involvement with global corporations.