Our Senior Team
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- F1 champion Sebastian Vettel misses the point with Social Media
The motorsport world has gradually started to shake off the festive cobwebs as January continues to get the new calendar year underway with a number of high profile events taking place this week.
- Social Media and London 2012
We submitted a short blog for The UK Sports Network this week with some social media predictions for 2012. Being Olympics year, and with a number of athletes on the Sine Qua Non books, including Zac Purchase and Paralympic athletes Charlotte Henshaw and Ollie Hynd, we looked at how the London 2012 Olympic and Paralympic Games will be the first true social media summer Games.
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“We have developed a very good working relationship with Sine Qua Non since the announcement of Lotus’s return to Formula 1. We were able to establish quickly an effective and comprehensive communications strategy together that has given us extremely positive international media coverage. With Sine Qua Non, we know that we can depend on a dedicated, professional team who deliver quality results at all times.”
Silvi Schaumloeffel, Lotus Racing, Marketing and Communications Department
Case Study
As one of the new teams on the F1 grid in 2010, Lotus Racing had a critical task to rapidly…
Chris Hughes
An enviable reputation for excellence, Chris has a wise head on young shoulders.
Chris Hughes is Head of PR and Communications at Sine Qua Non and has extensive experience in the motorsport arena.
Chris was one of the original members of Panasonic Toyota Racing’s Marketing and Communications team and was jointly responsible for building up the team’s Formula 1 press office from scratch. Chris stayed with Toyota for over five years, developing his PR role at the race track, at the factory and within the corporation, eventually assuming a Corporate Communications position within the Cologne-based squad.
Prior to joining Sine Qua Non, Chris was responsible for MotoGP communications at Bridgestone Motorsport. Working from an Account Director position, his remit was to create a fully-functioning and efficient MotoGP press office within the Bridgestone organisation. Chris established Bridgestone as one of the most professional and respected PR departments in the MotoGP paddock, reporting directly to Bridgestone Corporation in Japan and in close collaboration with the company’s European headquarters in Brussels and Formula 1/GP2 team in the UK.
Chris is a fluent German and Italian speaker and brings to Sine Qua Non his vast experience in the sports PR and marketing field, allied to nearly a decade of first-hand involvement with global corporations.