Our Senior Team
Latest Views
- Football needs to wake up to the impact of technology
The recent decision to discount the use of goal-line technology makes football authorities look foolish
- Who is going to stop Valentino?
Arguably the best rider ever in history Italian Valentino Rossi is the favourite to retain his title once again this year
Events
- Tennis Masters 1000: BNP Paribas Open Classic
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8th – 15th March 2010
The BNP Paribas Open, the first of nine ATP World Tour Masters 1000 events, showcases the best men’s and women’s players at the Indian Wells Tennis Garden. In 2009, the Coachella Valley welcomed a record 332,498 people to the 12-day tournament, eclipsing the mark set the previous year when it became the first tournament outside of the Grand Slams to pass the 300,000 mark.
- Athletics: 13th IAAF World Indoor Championships, Doha, Qatar
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12th – 14th March 2010
The 13th World Indoor Championships will be held in Doha, Qatar and is expected to be headlined by the world’s top athletes. Qatar’s legendary Aspire Dome is the venue chosen, and the place where spectators expect records to be broken.
What an absolutely FABULOUS weekend
Neill Ewen, VP Marketing EMEA, SanDisk
Case Study
As the world’s largest supplier of flash memory data storage products, SanDisk wanted to harness the power of sponsorship in…
About Us
Since its inception at the turn of the Millennium, Sine Qua Non has enjoyed a period of continuous growth throughout the 2000s. Initially created to fulfil a desire to fuse a driving passion for technology and sports sponsorship, we have incrementally built up a dedicated marketing and PR competence over the years.
In 2005, we successfully purchased technology PR agency Collumbell Communications, which was fully integrated under the Sine Qua Non umbrella at the end of 2008. As part of this merger, the company further strengthened its in-house structure with the creation of a bespoke PR arm to the existing marketing and sponsorship capability.
Sine Qua Non’s corporate credentials are second to none. We have evolved from a business environment. Our senior team members spent many years honing their craft at innovative, global enterprises such as Hewlett Packard, Nortel, Sun Microsystems, Sage and Toyota; companies that expected real and measurable progress on business goals and a tangible return on activities. These are organisations that are famed for their leadership as well as their world-class approach to business and process management.
Sine Qua Non has been shortlisted for Hollis Sponsorship Association awards in both international and brand categories, and boasts a multi-lingual staff composition with fluent English, French, Italian, German and Spanish skills.